UFC CEO Dana White announced his entry into boxing to promote the ‘fight of the century’ between Canelo Alvarez and Terence Crawford.
White launched Zuffa Boxing, his promotional company, to address challenges he sees in the sport.
He aims to apply lessons learned from UFC, keeping what worked in boxing and fixing what failed.
White Reflects on Boxing’s Past and Challenges
White recalled legendary matchups like Hagler vs. Hearns and Leonard vs. Hagler, noting how money and sanctioning bodies broke the sport.
He criticized the lack of investment in amateur boxing, especially in the United States, for harming its growth.
White said amateur boxing declined after televised box-offs disappeared, prompting him to intervene and support the sport.
Timing and Opportunity Drive New Venture
White believes boxing has never been more popular yet still offers opportunities for growth.
He sees 2026 as the perfect time to enter, citing a lack of major television deals.
White plans to launch a TV deal, stage major fights, and expand boxing’s reach through Zuffa Boxing.
He intends to combine timing, promotion, and quality matchups to reshape the sport’s landscape.
