Dana White announced that Zuffa Boxing will create its own championship belts, separate from traditional boxing organizations.
White plans to transform boxing as UFC revolutionized mixed martial arts.
The belts may debut during the Riyadh Season, an international entertainment event in Saudi Arabia.
This move aims to expand Zuffa Boxing’s global profile and attract a worldwide audience.
Paramount Media Deal Expands Reach
Zuffa Boxing signed an exclusive media rights agreement with Paramount, starting in 2026.
The promotion will hold 12 annual events on Paramount+, with select fights airing on CBS.
Paramount’s platform provides U.S. audiences broad access, raising Zuffa Boxing’s visibility and influence.
The partnership enhances production, promotion, and marketing, targeting both dedicated boxing fans and casual viewers.
Analysts suggest this could establish Zuffa Boxing as a major competitor in the American boxing market.
Championship Integration in Riyadh Season
White revealed that Zuffa Boxing titles will feature in the upcoming Riyadh Season events.
Championship belts could serve as a “Golden Ticket” for fighters to compete in highlighted bouts.
The event provides a global stage to showcase champions and grow boxing in the Middle East.
Fans will see a mix of veterans and newcomers compete for these belts.
White’s approach blends American-style entertainment with serious sport, aiming to attract a larger, international audience.
